Lost sales & bad debt from fragmented plans — centralized installment management

Lost sales & bad debt from fragmented plans — centralized installment management targets a $12.0B = 25M SMB merchants & lenders x $480 ACV (global addressable market for installment/payment orchestration software) total addressable market with medium saturation and a year-over-year growth rate of 17% -- rising demand driven by BNPL and embedded finance expansion in e-commerce.

Key trends driving demand: BNPL proliferation -- more merchants want to offer flexible payments to boost conversion and AOV.; API-first payments -- easy integration enables faster merchant onboarding and richer data flows.; AI-driven underwriting -- machine learning enables instant, granular credit decisions and personalized schedules.; Open banking & data portability -- better income/transaction signals reduce default estimates and reconciliation effort..