Low conversion from extension installs - unify onboarding and multi-model AI access

Low conversion from extension installs - unify onboarding and multi-model AI access targets a $15.0B = 250M knowledge workers x $60 ACV (assume $5/month average productivity spend) total addressable market with medium saturation and a year-over-year growth rate of 18% - adoption growth of AI productivity and browser assistant tools among knowledge workers.

Key trends driving demand: Multi-model APIs -- affordable access to ChatGPT, Claude, Gemini enables switching and best-model routing for tasks.; Browser extension distribution -- extensions remain a rapid way to reach active web users quickly.; Privacy scrutiny -- increased interest in cookie/ tracker transparency drives demand for explanations and controls.; Freemium subscription economy -- users expect useful free tiers but are convertible if onboarding demonstrates repeated ROI..