Low-cost invite link referral tracking for bootstrapped SaaS makers

Low-cost invite link referral tracking for bootstrapped SaaS makers targets a $1.2B = 2,000,000 SMBs × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 10-15% YoY growth in marketing tech and growth tools driven by digital-first SMB adoption (source: industry trend reports and marketing tech analyses).

Key trends driving demand: Bootstrapped and indie-founder communities are growing, creating a larger audience that values affordable, focused tools — this increases demand for low-cost referral tracking.; Privacy-first analytics and cookieless changes make server-side first-party attribution and link-based attribution more attractive — this creates an opportunity for invite-link solutions.; Serverless and managed backend services have lowered the cost of building and operating attribution services, enabling lean products to ship fast and remain profitable.; Verticalization of SaaS tooling (tools built for a specific segment like membership sites or indie SaaS) is increasingly effective for distribution through niche channels..