Executive Summary

Local home‑service contractors struggle to consistently collect and publish authentic customer reviews because most are small teams (3.2M US businesses) where owners wear multiple hats and there’s little time to chase feedback; email‑only requests have low engagement and reviews end up fragmented across Google, Facebook and niche directories. The economics are real: many of these customers are willing to pay for a turnkey solution that removes manual work and increases visible ratings. You could build a mobile‑first platform that automates voice/SMS outreach with AI conversational flows, captures verifiable feedback via short links and two‑way messaging, and publishes reviews to priority platforms through bundled CRM and marketplace integrations. Positioning it at roughly $3K ACV per customer with simple, low‑friction onboarding will help target contractors who won’t tolerate heavy integration work. This opportunity is attractive now: the TAM is roughly $9.6B (3.2M businesses × $3K ACV), and your internal assessment rates the market 95/100 with 90/100 revenue potential and medium competition, so there’s room for a well‑executed entrant. Three converging trends favor a new product — AI‑driven automation that lowers conversational outreach cost, mobile‑first messaging (industry estimates suggest SMS open rates near 98% and CTRs in the 20–30% range) which boosts conversion versus email‑only flows, and platform consolidation that enables bundled distribution. To stand out you’ll need deep, low‑friction integrations into CRMs and marketplaces, strict verification and compliance controls, and measurable uplift reporting; the strengths are scalable automation and high ARPU, while the main challenges are integration complexity, platform policies on review sourcing, and keeping review authenticity defensible. If you can consistently deliver a multiple‑fold increase in published reviews with minimal operational work for contractors, this is worth pursuing; if you can’t solve verification and integration pain points, the product risks becoming a thin‑margin utility in a crowded space.

Market Opportunity

Low review collection & visibility — automate requests, capture, and publish targets a $9.6B = 3.2M home-service businesses x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15%+ driven by digital-local adoption and reputation spend.

Key trends driving demand: AI-driven automation -- lowers cost of conversational outreach (voice/SMS) and scales review capture without more staff; Mobile-first messaging -- contractors prefer SMS and short links, improving review conversion vs email-only flows; Platform consolidation -- CRMs and marketplaces are partnering with reputation tools, enabling bundled distribution and faster adoption; Higher reliance on organic discovery -- rising paid ad costs push SMBs to invest in reputation and SEO via reviews.

Key competitors include Birdeye, Podium, NiceJob, Reputation.com, Google Business Profile (adjacent/workaround).

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Low review collection & visibility — automate requests, capture, and publish

Executive Summary

Market Validation

Market Opportunity

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