Maintain infrastructure stability while safely rolling continuous updates targets a $9.6B = 600K DevOps-enabled organizations × $16K ACV average for infrastructure management tooling total addressable market with high saturation and a year-over-year growth rate of 18% YoY (estimated growth for cloud-native infrastructure and GitOps tools; sources include CNCF and Gartner market signals).

Key trends driving demand: GitOps and policy-as-code adoption is accelerating — this creates demand for higher-level coordination and automated safe rollouts that fit a declarative model.; Security and compliance pressures require faster patching windows and auditable update workflows — this raises willingness to adopt tooling that reduces update risk.; Platform engineering is centralizing developer operations, which creates a buying center (platform teams) that can adopt a consensus/update orchestration layer for multiple product teams.; Improved observability and event-driven automation enable automated rollbacks and risk scoring, allowing safer staged updates without heavy manual intervention..