Make a fast, word-based SET-like mobile game to boost casual engagement

Make a fast, word-based SET-like mobile game to boost casual engagement targets a $120.0B = 2B mobile gamers × $60 ARPU annual (global mobile games market approximation) total addressable market with medium saturation and a year-over-year growth rate of 7% YoY — mobile gaming growth (source: Newzoo 2024 global games market report).

Key trends driving demand: Daily micro-puzzles are proven to drive habitual, high-retention behavior — this favors daily-challenge products that can grow virally.; Subscription + ad hybrid monetization has matured for casual games — small IAP/sub revenue per user aggregates to sustainable ARR.; Social sharing and simple competitive hooks (leaderboards, streaks) significantly increase organic acquisition and retention.; Platform editorial discovery (App Store, Play Store) and topical community promotion (Reddit, Product Hunt) can amplify unique mechanics quickly..