Executive Summary

Small HVAC shops (roughly 200k in the U.S.) still depend on phones, paper, and generic tools to manage bookings, payments, and dispatch, which causes missed maintenance revenue, payment friction, and inefficient technician routing. These pain points hit margins and customer retention hardest for owners who lack time or technical resources to fix processes. You could build a focused vertical SaaS that combines mobile/web booking, contactless/stored payments, recurring maintenance plan management, and lightweight dispatch/routing with prebuilt AC service templates. Optimize for one-click customer booking, a simple technician mobile app, and fast, low-cost onboarding so non-technical shop owners can be live in days. This is a $6.0B addressable market (200k businesses × $3k ACV) with a market score of 92/100 and revenue potential 82/100; rising adoption of annual HVAC maintenance and contactless payments increases willingness to buy recurring services and pay for SaaS that enables them. Verticalized field-service winners show there’s room to displace generalist tools when you solve trade-specific workflows well. You can differentiate by owning AC-specific workflows, packaged recurring-plan templates, simple pricing, and white-glove onboarding that reduces churn and proves ROI quickly. The honest challenge is medium competition and incumbent inertia—successful go-to-market will require partnerships, localized sales/testimonials, or channel-led distribution to move shops off manual processes.

Market Opportunity

Make AC service bookings, payments, and dispatch simple for small HVAC shops targets a $6.0B = 200k businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 6-8% per year (industry estimates from IBISWorld and Grand View Research for HVAC services and related software adoption).

Key trends driving demand: Recurring maintenance adoption — more homeowners buy annual HVAC maintenance, creating recurring revenue opportunities for service providers and predictable SaaS billing.; Contactless payments and online booking — customers increasingly expect mobile/web booking and stored payment methods, improving conversion when provided.; Verticalization of field service SaaS — general tools are being outcompeted by verticalized products that understand trade-specific workflows, creating room for AC-focused offerings.; Integration-friendly ecosystems — SMBs prefer products that integrate quickly with accounting, payments, and marketplaces, lowering adoption friction for API-first tools..

Key competitors include ServiceTitan, Jobber, Housecall Pro.

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Make AC service bookings, payments, and dispatch simple for small HVAC shops

Executive Summary

Market Validation

Market Opportunity

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