Executive Summary

Many app teams waste time and money creating app store preview videos because they’re expensive, slow, and require design/video specialists; this is a real pain for roughly 2,000,000 app publishers who need multiple variants for ASO and A/B tests. The cost and friction mean teams either ship low-quality previews or pay agencies repeatedly, reducing conversion lift and ROI. You could build a template-driven platform where a user describes the desired preview and an AI generates runnable React components (plus render pipelines) that produce multiple, programmatically generated video variants ready for rendering and iteration. The product would include an editor, variant generation, analytics hooks, and integrations for CI/CD and app store uploads to make continuous optimization practical. The market looks attractive right now: we estimate a $2.4B addressable market (2,000,000 publishers × $1,200 ACV), and trends like programmatic creative, AI-to-code reliability, and increased ASO investment boost demand (Market Score 88/100, Revenue Potential 80/100). Capturing just 1% of publishers would imply roughly $24M ARR, so even modest traction is meaningful. You’d differentiate by shipping production-ready code instead of static exports, enabling low marginal cost scaling, automated multi-variant testing, and tight analytics-driven optimization that agencies won’t easily match. The main challenges are ensuring AI-to-code reliability, building a high-quality template library, and driving adoption beyond early adopters—challenges that can be mitigated with strong UX, curated templates, and performance-based pricing.

Market Opportunity

Make App Store preview videos by describing them and getting runnable code targets a $2.4B = 2,000,000 app publishers × $1,200 ACV (annual spend on preview videos, templates and related marketing assets) total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (industry estimates for video marketing and automated creative tools; sources include Grand View Research and industry summaries on video marketing growth).

Key trends driving demand: Programmatic creative — demand is increasing for tools that generate multiple creative variants automatically, creating an opportunity for template-driven video generators.; AI-to-code reliability — modern LLMs can produce production-ready React components, enabling product workflows that output runnable video code instead of static exports.; ASO and conversion focus — app stores increasingly reward high-quality previews, and teams are willing to invest in optimized preview videos that lift conversions.; Cloud rendering economics — falling cloud render costs and serverless GPU/CPU options make automated, on-demand MP4 generation affordable for SaaS businesses..

Key competitors include Descript, Kapwing, Vyond.

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Make App Store preview videos by describing them and getting runnable code

Executive Summary

Market Validation

Market Opportunity

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