Executive Summary

Many engineering and DevOps teams (roughly 600,000 cloud teams) lack clear, per-resource visibility of actual used storage and how that usage maps to monthly bills, leaving FinOps and engineering managers to triage surprise charges and allocate costs after the fact. This pain is acute for teams using multi-cloud and managed database services where storage semantics and bill line-items differ, creating persistent uncertainty and manual reconciliation work. You could build a lightweight, developer-first product that surfaces used storage and line-item bill forecasts directly in cloud and developer consoles via plugins and an API, with multi-cloud and managed-DB adapters that translate provider semantics into predictable monthly cost forecasts and per-team views. The product would include alerts, per-project forecasting, and a programmable API so engineering teams can iterate on cost controls without heavy procurement or SI involvement. The market looks attractive: a $3.6B addressable market (600K teams × ~$6K ACV), rising FinOps adoption, and more managed database and multi-cloud usage driving demand for centralized storage-to-bill visibility (market score 86/100, revenue potential 80/100). Adoption is plausible because teams prefer low-friction developer tooling they can install and automate, not heavyweight consulting engagements. You can differentiate by delivering accurate, provider-specific storage-to-billing translations and embedding forecasts inside the consoles engineers already use, plus an open API for automation; the honest challenges are medium competition from cloud-native cost tools and incumbents, plus engineering complexity to ensure forecast accuracy and secure access to billing/usage APIs.

Market Opportunity

Make cloud/dev consoles show used storage and forecast bills targets a $3.6B = 600K engineering/DevOps teams × $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (Cloud cost management and FinOps tools growth; source: industry reports and analyst estimates, 2023-2026).

Key trends driving demand: FinOps adoption is rising — companies are formalizing cloud cost ownership, creating demand for tools that translate usage into predictable bills.; Multi-cloud and managed database usage is increasing — disparate storage semantics make centralized visibility more valuable.; Developer-first tooling preference — engineering teams prefer low-friction, API-enabled tools they can install and iterate with quickly.; Shift toward usage-based and storage-heavy workloads (media, logs, backups) increases the frequency and impact of storage-driven surprises..

Key competitors include CloudZero, Datadog (cost management), Cloud provider tools (AWS Cost Explorer / GCP Billing / Azure Cost Management).

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Make cloud/dev consoles show used storage and forecast bills

Executive Summary

Market Validation

Market Opportunity

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