Executive Summary

Problem: Power users, creators, and developers struggle to build and share highly relevant timelines because existing clients offer limited customization or require coding; this creates poor signal-to-noise for audiences and missed monetization opportunities for creators. The pain is especially acute on federated networks where cross-client tooling that understands protocol semantics is scarce. What you could build: A no-code, drag-and-drop feed builder that is protocol-aware (federated/social graph compatible), offers AI-assisted filter and ranking suggestions from a few examples, and lets creators publish paid presets or embed curated timelines across apps. The product would combine simple UX with exportable, protocol-compliant feed definitions and billing hooks for creators. Market opportunity: The TAM is roughly $1.2B (60M power users × $20 ACV), and current trends—decentralization, creator monetization, and AI personalization—make user willingness to pay and adoption timing favorable (Market Score 90/100; Revenue Potential 82/100). Competition is currently low, so early entrants can capture developer and creator mindshare. Competitive edge and risks: You’d stand out by being protocol-aware and by using AI to lower the setup burden while baking in creator monetization features, creating a defensible niche between client apps and generic feed APIs. Key challenges are engineering correct protocol implementations, handling moderation/trust across federated networks, and building initial creator demand—these are solvable but require focused technical and community efforts.

Market Opportunity

Make creating custom social feeds via simple no-code builders targets a $1.2B = 60M power users × $20 ACV total addressable market with low saturation and a year-over-year growth rate of 15% YoY growth estimated for creator tools and social personalization market (Source: industry trends from eMarketer and creator-economy reports, 2022-2024).

Key trends driving demand: Decentralization — more users and developers are moving to federated networks, creating demand for cross-client tooling that understands protocol semantics.; Creator monetization — creators are willing to pay for tools that boost audience relevance and engagement, enabling paid feed presets and premium curated timelines.; AI-assisted personalization — AI can suggest useful filters and ranking heuristics from a few examples, lowering the UX burden for non-technical users.; Composability and sharing — users want to share and fork configurations; social distribution of ‘recipes’ creates viral growth potential..

Key competitors include Attie (jay.bsky.team), Bluesky built-in feeds and client features, FeedForge (hypothetical third-party product).

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Make creating custom social feeds via simple no-code builders

Executive Summary

Market Validation

Market Opportunity

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