Make decentralized social hosting affordable and easy for small communities

Make decentralized social hosting affordable and easy for small communities targets a $600M = 200,000 community orgs × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY growth (driven by federated/decentralized platform interest and community migration; ecosystem signals from Bluesky/fediverse growth).

Key trends driving demand: Decentralization momentum — creators and communities are actively seeking alternatives to centralized social platforms, increasing demand for affordable hosting.; Protocol diversification — as atproto and ActivityPub mature, operators need multi-protocol tooling and migration paths, creating product differentiation opportunities.; Cost-sensitivity among small communities — many groups will not tolerate high per-instance costs, so cost-optimized multi-tenant hosting can win adoption.; Automation and AI ops — advances in auto-scaling, anomaly detection, and runbook automation reduce the labor required to safely host many small instances, enabling a lightweight managed service..