Make first customer interviews reliable - guided prep, capture, analysis

Make first customer interviews reliable - guided prep, capture, analysis targets a $12.0B = 1.2M product-led companies x $10K ACV. Calculation and rationale: estimate 1.2M organizations worldwide with at least one product team or founder doing regular discovery (SMB to enterprise), willing to spend about $10K annually on tooling for interview capture, analytics, and knowledge management. total addressable market with medium saturation and a year-over-year growth rate of 15-25% annual growth for user research and conversation intelligence adjacent markets, driven by remote work and rising investment in product-led growth.

Key trends driving demand: Remote-first interviews -- increases capture opportunities and demand for recording, transcription, and analysis; Product-led growth adoption -- more teams rely on continuous discovery and need repeatable interview practices; Conversation intelligence spillover -- sales call AI normalized call capture and analytics, making similar tooling acceptable for discovery; Rise of qualitative analytics -- teams want signal extraction from unstructured interviews, not just raw transcripts.