Executive Summary

Independent and small-chain hotels (roughly 3M SMBs) lack a simple, affordable way to run tiered guest memberships — they juggle manual processes, fragmented PMS integrations and high OTA commissions, which makes it hard to lock in repeat guests and capture lifetime value. This pain is acute for properties trying to shift bookings off OTAs and build direct relationships without expensive engineering or complex vendors. Build a SaaS platform that delivers turnkey tiered memberships with web widgets, mobile passes, optional NFC/plastic cards, and pre-built API/webhook integrations to major PMS and booking engines, plus automated perks, analytics and managed card fulfillment. Price and position the product to hit roughly $400 ACV per property and handle sign-up, member recognition at check-in, reward redemption and fulfillment in a single workflow. The market is attractive right now: a $1.2B addressable market (3M SMBs × $400 ACV) driven by a direct-booking push, broader PMS API availability, and guest demand for hybrid digital/physical recognition. With a Market Score of 88/100 and Revenue Potential of 83/100, timing and unit economics look favorable for a focused SMB play. You can stand out by being the simplest end-to-end solution for SMBs — one-click integrations, white-label templates and bundled card fulfillment that larger generic loyalty platforms and DIY approaches don’t offer. The key challenges are integration breadth and logistics for physical cards, but those are manageable with prioritized PMS partnerships and a phased roll-out focusing on the top 10 PMS systems first.

Market Opportunity

Make hotel memberships simple — tiered perks, web + card integration targets a $1.2B = 3M SMBs × $400 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR (estimate based on loyalty management and small-business SaaS growth; source: combined industry reports including Grand View Research 2024 on loyalty management platforms and SMB SaaS adoption trends).

Key trends driving demand: Direct-booking push — hotels are investing in direct guest relationships to reduce OTA commissions, creating demand for membership/loyalty tools that lock in repeat guests.; API-enabled PMS ecosystem — more PMS and booking engines now provide developer APIs and webhooks, enabling integrated membership experiences and automations.; Demand for hybrid experiences — guests expect both digital and physical recognition (mobile passes and plastic/NFC cards), opening opportunity for integrated card fulfillment and digital wallets.; AI personalization — small teams can use AI to automate member communications, personalize perks and forecast redemption, making higher-touch loyalty programs affordable for SMBs..

Key competitors include Square Loyalty, Loyalzoo, Wild Apricot, Memberful.

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Make hotel memberships simple — tiered perks, web + card integration

Executive Summary

Market Validation

Market Opportunity

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