Market Opportunity

Make invisible ad‑hoc SQL visible: date filters + SQL/ZIP export for migrations targets a $1.2B = 1M companies x $1,200 ACV (annual tooling spend on DB/infra developer tooling/migration features) total addressable market with medium saturation and a year-over-year growth rate of 12% (developer tooling + DBaaS market growth driven by cloud adoption and compliance needs).

Key trends driving demand: DBaaS adoption -- more teams run managed Postgres and expect built-in observability/export capabilities; Shift-left infra -- devs want tooling inside DB consoles rather than external scripts for faster workflows; Compliance & auditability -- regulations and internal controls make exportable, time-bound change history valuable; Infrastructure-as-code convergence -- teams expect to version and package ad-hoc SQL with migrations.

Key competitors include Supabase (native Migrations UI), Flyway (Redgate), Prisma Migrate / Prisma Data Platform, pg_dump / psql / custom scripts (workarounds).

Make invisible ad‑hoc SQL visible: date filters + SQL/ZIP export for migrations

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Market Validation

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