Market Opportunity
Make Korean retail algo trading usable — desktop GUI + KIS OpenAPI automation targets a $1.2B = 5.0M active Korean retail traders x $240 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 15% retail algo adoption growth (driven by retail participation & API availability).
Key trends driving demand: Retail participation rise -- increased retail volumes and more active traders create demand for automation.; Broker API availability -- brokers (KIS/others) expose programmatic access that enables third-party tools.; Low-code & AI strategy generation -- LLMs and low-code frameworks lower the skill barrier to building strategies.; Desktop + cloud hybrid workflows -- users demand local execution reliability with cloud-based backtesting/analytics..
Key competitors include Kiwoom Securities — KIS OpenAPI, Daishin Securities — Cybos/HTS, MetaTrader 5 (MetaQuotes), Python scripts, pykiwoom and Excel/VBA (community workarounds).