Make LLMs usable for everyone — swap terminal for a simple web chat UI targets a $12.0B = 200M potential annual AI-chat users x $60 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 40%+ annual growth in AI tooling and consumer LLM adoption.

Key trends driving demand: Efficient LLMs -- smaller/optimized models (flash variants) make low‑cost access viable and reduce latency.; UI Democratization -- users prefer web/mobile chat experiences over CLIs, expanding addressable non‑technical audience.; Model Plurality -- consumers want access to many models via one interface, creating opportunity for multi‑model routing and curation.; Subscription Economics -- users are comfortable with low‑price monthly AI subscriptions if perceived value is high and usage limits are generous..