Make messy location data usable for non-technical teams

Make messy location data usable for non-technical teams targets a $8.0B = 400,000 companies × $20K ACV (addressable organizations using location intelligence) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for location intelligence and geospatial analytics, multiple market reports 2022-2024).

Key trends driving demand: Local-first commerce and delivery expansion — growth of last-mile logistics drives demand for reliable location data to optimize routes and site selection.; Shift from enterprise GIS to cloud-native location APIs — companies prefer API-first, SaaS solutions that embed in product stacks rather than heavyweight GIS platforms.; Increase in first-party data and privacy constraints — advertisers and retailers need accurate, internally controlled location datasets as third-party identifiers decline.; Improved ML for entity resolution — advances in ML and fuzzy-matching reduce manual deduplication work and enable better master-location graphs..