Make mortgage math simple — clear loan calculators and scenario planning

Make mortgage math simple — clear loan calculators and scenario planning targets a $2.4B = 8M annual active mortgage shoppers × $300 ACV (combination of referral revenue, subscriptions, and ads) total addressable market with high saturation and a year-over-year growth rate of 8% YoY (digital mortgage tool usage and fintech consumer tooling growth; source: Statista/industry reports on digital mortgage adoption).

Key trends driving demand: Mobile-first decision tools — more buyers research loans on phones, creating demand for compact, clear mobile experiences.; Open banking and digital mortgage APIs — easier lender integrations let calculators surface real quotes and pre-qualifications.; Consumer demand for explainability — users prefer plain-language financial guidance, not opaque numbers, which favors UX-driven products.; Fintech partner demand — lenders and brokers are actively buying digital leads and integrations, creating monetization pathways for tools..