Make platforms discoverable to AI agents and accept agent-initiated payments

Make platforms discoverable to AI agents and accept agent-initiated payments targets a $2.4B = 2,000,000 marketplaces/sellers x $1,200 ACV total addressable market with medium saturation and a year-over-year growth rate of 18% projected growth for marketplace SaaS and embedded payments adoption.

Key trends driving demand: AI agent adoption -- autonomous agents are being embedded into discovery and procurement flows, increasing demand for agent-facing integrations; Embedded payments growth -- platforms and marketplaces increasingly adopt programmatic settlement APIs, lowering integration cost for agent payments; Regulatory scrutiny on automated payments -- compliance needs for KYC/KYB and cross-border payouts create productized demand for compliant rails; Data-driven discovery -- buyers and platforms expect quantifiable, repeatable signals rather than ad hoc mentions, favoring peer-reviewed scoring.