Make product videos that convert — automated creation & publish

Make product videos that convert — automated creation & publish targets a $3.6B = 30M online merchants × $120 ACV (annual subscription for video creation & publishing tools) total addressable market with medium saturation and a year-over-year growth rate of 18% YoY — short-form social commerce and creator-driven commerce growth reported by platform trend analyses and social commerce reports (Hootsuite/We Are Social/Industry summaries 2023-2024).

Key trends driving demand: Short-form social video continues to dominate attention and referral traffic, creating durable demand for product-focused video creatives — this increases demand for tools that make video production fast and repeatable.; Social commerce and in-app storefronts are expanding, making direct-to-consumer product attribution possible and increasing ROI for video-based acquisition — sellers will pay for tools that connect creative to measurable sales.; AI-driven content tools now automate repetitive editing tasks (background removal, captions, aspect crop), reducing production costs and enabling product-led growth for lightweight SaaS aimed at SMBs..