Make prompts a product tool: rewrite-and-compare prompt evaluation workflow targets a $20.0B = 1,000,000 AI/ML-enabled product teams x $20K ACV total addressable market with medium saturation and a year-over-year growth rate of 40% YoY growth in AI developer tooling / MLOps categories.

Key trends driving demand: LLM commoditization -- multiple high-quality open models mean teams will run evals themselves rather than rely on vendor black boxes.; Prompt engineering professionalization -- prompts are shifting from craft to engineering discipline requiring tooling and CI.; Shift to continuous evaluation -- teams want automated, repeatable evals (like tests) as models iterate in production.; Open-source adoption -- OSS tooling accelerates trial and viral adoption inside developer communities..