Make review and activity signals actionable for SMBs with paid insights

Make review and activity signals actionable for SMBs with paid insights targets a $4.8B = 1.6M addressable SMBs × $3K ACV (cross-source reputation & activity analytics) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (digital reputation & local marketing SaaS growth estimate — Grand View Research / industry reports).

Key trends driving demand: Trend — Consumers increasingly rely on reviews and local signals for purchase decisions, raising demand for reputation monitoring.; Trend — LLMs enable automated summarization and prescriptive responses, reducing the need for manual analyst time and making product-led offerings viable.; Trend — More platforms expose APIs and webhooks, letting third-party tools unify signals (reviews, payments, activity) to provide attribution insights.; Trend — SMBs prefer self-serve subscription tools over long enterprise contracts, creating opportunity for low-touch monetized products..