Make self-hosted, low-cost, easy automation/orchestration for technical users

Make self-hosted, low-cost, easy automation/orchestration for technical users targets a $6.0B = 4M businesses × $1.5K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth in automation and integration tools (industry estimates / vendor reports, 2023-2025).

Key trends driving demand: Hybrid hosting demand — more teams want self-hosted or private-cloud execution for privacy and compliance, creating an opening for tools that support both hosted and local runtimes.; LLM cost sensitivity — as teams add LLM steps to workflows, unpredictable token spend is a growing pain that vendors can solve with cost governance.; Developer-first automation — technical users prefer programmable, codeable workflows over purely visual builders, enabling products that mix templates with code hooks.; Template-led adoption — customers increasingly pick tooling based on instantly usable templates and industry-specific recipes, favoring products with strong starter packs..