Make the browser a context-aware AI assistant that automates tasks

Make the browser a context-aware AI assistant that automates tasks targets a $30.0B = 300M knowledge workers × $100 ACV total addressable market with medium saturation and a year-over-year growth rate of 25% YoY — source: McKinsey and BCG reports on AI adoption and productivity tools (2022-2024).

Key trends driving demand: In-browser copilots are increasing because users prefer AI where they work rather than switching apps — this reduces friction for adoption.; Enterprises are demanding admin controls and data governance for AI features, creating opportunities for enterprise-grade extensions.; Users expect automation (not just answers): chaining multi-step tasks and writing results back to SaaS tools drives higher retention and monetization..