Make web analytics answerable in plain English and auto-track events

Make web analytics answerable in plain English and auto-track events targets a $6.0B = 30M paying digital businesses × $200 ACV average per year total addressable market with high saturation and a year-over-year growth rate of 10% YoY (analytics and martech growth; sources: combined market estimates from Gartner and Statista for analytics/martech segments).

Key trends driving demand: LLMs and embeddings enable reliable natural-language question answering over structured datasets — this creates an opportunity to replace dashboards with conversational interfaces.; Privacy and cookieless tracking trends are pushing teams toward simpler, first-party and privacy-conscious analytics solutions that avoid heavy third-party tooling.; Product-led adoption and low-friction self-serve pricing favor tools that remove engineering dependencies for event tracking.; GA4 migration fatigue and complexity are motivating small and mid-market teams to evaluate alternatives that are easier to instrument and query..