Make wide-to-long data reshaping intuitive for non-coders

Make wide-to-long data reshaping intuitive for non-coders targets a $4.5B = 1.5M teams × $3.0K ACV (tools and subscriptions for data-prep/wrangling across SMBs and mid-market) total addressable market with medium saturation and a year-over-year growth rate of 12% (Forrester/Gartner estimates for data preparation & analytics tooling growth, 2022-2024).

Key trends driving demand: Trend — citizen data workflows are rising, creating demand for no-code and guided data transformation tools that non-engineers can use.; Trend — BI and cloud data stack consolidation pushes teams to prefer web-native integrations and light-weight tools that plug into warehouses.; Trend — improved on-device/browser ML and embedding models enable instant preview and intent detection, making interactive, AI-assisted UIs practical.; Trend — spreadsheet fatigue and the shift to collaborative data tools drive users to products that reduce manual reshaping and copy-paste steps..