Executive Summary

Many everyday viewers, creators, and small groups (an estimated 200M regular YouTube playlist users) struggle to organize, present, and collaboratively manage playlists because tagging, segmenting, and shared-control features are manual, clunky, or missing—this makes watch parties, teaching sessions, and curated channels hard to run smoothly. The pain shows up as lost time and low engagement when hosts can’t easily reorder, annotate, or hand off control during group viewing. You could build a lightweight web app plus browser extension that lets users auto-tag and segment videos with AI, create collaborative and shareable playlists with presentation/watch-party controls, and embed or export clean queue links; a freemium model with a $6 ACV target for prosumers makes the economics realistic. Keep the product focused on low-friction sharing, simple collaboration permissions, and presentation modes so it feels like a utility rather than another social network. The market looks attractive now: a $1.2B addressable market (200M users × $6 ACV) with growing demand for shared viewing and cheap AI metadata generation lowers product development costs, and browser extensions/web apps provide cost-effective distribution. With a market score of 85/100 and revenue potential scored 80/100, timing and unit economics are promising. You can differentiate by combining reliable AI-driven metadata (automatic chapters, tags, summaries) with best-in-class UX for live control and collaborative curation, targeting prosumers and small organizations rather than trying to be a mass social feed. Be honest about the challenges: you’ll need to manage YouTube API limitations and policy risk, overcome modest competition and network effects, and execute strong viral onboarding to reach meaningful scale.

Market Opportunity

Make YouTube playlists easy to organize and share targets a $1.2B = 200M regular playlist-managing YouTube users × $6 ACV (consumer/prosumer segment estimated global willingness-to-pay for better playlist tools) total addressable market with medium saturation and a year-over-year growth rate of 8% — estimated growth in consumer media tooling and plugins related to streaming and social viewing (source: combined industry reports and streaming accessory growth 2022-24).

Key trends driving demand: Shared viewing and watch-party demand is growing — users want better tools to present and control playlists for remote and in-person groups.; AI metadata generation is now cheap enough to auto-tag and segment videos, enabling product features that were previously manual and slow.; Browser extensions and small web apps remain effective discovery channels for media tooling, lowering distribution costs for niche consumer apps..

Key competitors include PocketTube, Watch2Gether, Playlists.ai.

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Make YouTube playlists easy to organize and share

Executive Summary

Market Validation

Market Opportunity

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