Manage bridal appointments, inventory, billing and fittings in one place

Manage bridal appointments, inventory, billing and fittings in one place targets a $2.0B = 500K wedding-related retail & service businesses × $4K ACV total addressable market with medium saturation and a year-over-year growth rate of 7% YoY — wedding services and boutique digitization growth; source: industry reports (wedding marketplaces & SMB retail SaaS trends).

Key trends driving demand: Verticalization — SMBs prefer industry-specific SaaS that solves niche workflows instead of bolting custom processes onto general POS tools, which creates room for a bridal-focused product.; Automation and reminders — SMS and automated booking reminders are reducing no-shows across appointment-driven retail, which improves conversion and is easy to productize.; Integrations matter — boutiques expect payments, accounting and marketplace lead flows to sync; integrated experiences reduce reconciliation overhead and drive adoption..