Manage just-in-time database access via UI to reduce standing privileges

Manage just-in-time database access via UI to reduce standing privileges targets a $3.0B = 500K development teams × $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — based on combined growth estimates for cloud security and identity market segments from Gartner/MarketsandMarkets.

Key trends driving demand: Shift to ephemeral credentials — demand for short-lived access is increasing as teams adopt zero-trust and reduce standing privileges.; Platform-native security — customers prefer security controls embedded inside the developer platform UI to avoid separate tooling and context switches.; Regulatory and audit pressure — more frequent audits and stronger compliance regimes make auditable access logs and time-bound permissions high-value.; Cloud-native adoption — growth of managed Postgres and serverless DBs creates a large pool of teams that need lightweight access controls rather than full vault deployments..