Manual competitor website checks → automated weekly change-detection & briefs

Manual competitor website checks → automated weekly change-detection & briefs targets a $6.0B = 2M businesses x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% (martech & competitive intelligence adoption growth).

Key trends driving demand: AI summarization & automation -- LLMs enable turning noisy site-diffs into short, actionable insights rather than raw change logs.; Lean marketing teams -- smaller teams outsource routine monitoring and favor automated briefs that save hours/week.; Product-led competition cadence -- faster release cycles mean more frequent micro-changes (pricing, landing pages) making continuous monitoring more valuable.; Observable web signals -- growth in public signals (pricing pages, changelogs, job posts) increases the richness of extractable competitive signals..