Manual, costly email marketing → AI-driven end-to-end automation

Manual, costly email marketing → AI-driven end-to-end automation targets a $12.0B = 25M SMBs x $480 average annual email-marketing spend total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR driven by marketing automation + AI adoption.

Key trends driving demand: Generative AI -- enables high-quality, personalized copy and subject-line testing at scale, reducing creative bottlenecks.; Privacy & first-party data -- brands must pivot from third-party targeting to owned-email channels, increasing reliance on email automation.; API commoditization -- LLM and orchestration APIs let startups iterate fast and add new capabilities without building core models.; Ecommerce personalization -- demand for behavior-triggered messaging is rising, increasing spend on automated email stacks..