Manual post-purchase surveys waste time — AI automates collection + analysis

Manual post-purchase surveys waste time — AI automates collection + analysis targets a $8.4B = 28M online merchants x $300 ACV (basic marketing/survey tooling per merchant per year) total addressable market with medium saturation and a year-over-year growth rate of 14% (martech + CX tooling growth driven by e-commerce expansion and first-party data investment).

Key trends driving demand: First-party-data shift -- brands need direct customer signals as third-party cookies disappear, increasing demand for owned feedback channels.; AI-native analytics -- LLMs and embeddings make automated sentiment, theme extraction and action recommendations feasible at scale.; E-commerce platform openness -- webhooks and app ecosystems (Shopify, BigCommerce) make event-triggered surveys simple to deploy.; Micro-segmentation expectation -- merchants expect hyper-segmented, product-level insights to guide merchandising and returns reduction..