Executive Summary

Across Sri Lanka an estimated 300,000 small and medium businesses still run core operations—inventory, invoicing, approvals and reporting—manually or with fragmented spreadsheets, costing time and creating error-prone handoffs that limit scale. These SMBs—from micro retailers to small manufacturers and service firms—struggle with limited IT budgets, high integration costs and lack of in-house automation expertise. A focused B2B product could deliver an integrated automation and management stack: a low-code workflow builder, 30–50 prebuilt connectors (accounts, POS, payroll), AI-assisted document parsing and routing, role-based dashboards and a simple $2K ACV pricing tier aimed at SMBs. With 300,000 potential customers the serviceable annual market is approximately $600M at that $2K ACV, and your market score (92/100) and revenue potential (88/100) reflect a large addressable base with relatively low direct competition. Timing is favorable—post-COVID cloud adoption and remote-work acceptance have increased willingness to replace paper and spreadsheets, while low-code/no-code and AI-powered automation reduce deployment time and technical barriers. To stand out you should prioritize rapid time-to-value with vertical-specific templates, local language support, white-glove onboarding and partnerships with accountants and telcos to solve the sales and change-management friction that typically blocks SMB adoption. This is a promising opportunity worth pursuing only if you commit to strong go-to-market execution and customer success—product economics look attractive, but adoption will hinge on integration support, pricing sensitivity and sustained onboarding investment.

Market Opportunity

Manual processes waste time — automate operations with integrated workflows targets a $600M = 300k Sri Lanka SMBs x $2K ACV (automation + management stack annual) total addressable market with low saturation and a year-over-year growth rate of 12-18% (SMB SaaS adoption in emerging markets; vertical automation faster).

Key trends driving demand: SMB digitization -- post-COVID cloud adoption and remote workflows increase willingness to replace manual work; Low-code/No-code tooling -- reduces integration time and enables quick deployment of custom workflows; AI-powered automation -- NLP and RPA enable automated document processing, routing, and decisioning; Local payment & tax modernization -- pushes businesses to adopt integrated software rather than spreadsheets.

Key competitors include Odoo, Zoho (Zoho One), Xero, hSenid.

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Manual processes waste time — automate operations with integrated workflows

Executive Summary

Market Validation

Market Opportunity

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