Executive Summary

Many Web3 product teams lack reliable, product-ready analytics because wallets are pseudonymous, fragmented across chains, and traditional tools don’t map onchain events into actionable segments; marketplaces, games, DAOs and consumer apps routinely spend engineering time stitching indexers and heuristics to answer basic questions like cohort LTV or churn. This causes slow product iteration and missed growth opportunities. You could build a privacy-first analytics platform that ingests managed indexer data, maps onchain behavior to composable wallet segments and cohorts, exposes real-time APIs/SDKs for targeting and measurement, and includes consent management so teams avoid PII while still driving growth. Packaged features would include cross-chain opt-in identity signals, funnel attribution, exportable audiences, and managed services to hit enterprise-like product polish quickly. The timing is favorable: roughly 100,000 Web3 teams imply a $2.5B addressable market at a $25K ACV, and with a market score of 88/100 and revenue potential of 82/100, demand is rising as onchain-first apps proliferate. Integration costs have dropped thanks to APIs and managed indexers, but increasing privacy/regulatory scrutiny means you must bake in privacy-preserving methods and consent from day one. You can stand out by combining turnkey ingestion, verticalized product segments (games, marketplaces, DAOs), and strong privacy-by-design (e.g., on-chain consent flags, aggregated or differential privacy outputs), though expect challenges around attribution accuracy, identity signal reliability, and building customer trust.

Market Opportunity

Map onchain user behavior and segment wallets to drive product growth targets a $2.5B = 100K Web3 teams or related organizations × $25K ACV total addressable market with medium saturation and a year-over-year growth rate of 30% YoY — crypto tooling and blockchain analytics spending grew strongly during Web3 expansion (source: industry reports from CoinDesk and Grand View Research on blockchain analytics and developer tooling).

Key trends driving demand: Onchain-first products are increasing — more consumer apps interact with wallets which creates demand for analytics that understand wallet behavior.; Privacy and regulation concerns are rising — projects need privacy-preserving analytics that avoid PII while enabling segmentation and consent management.; APIs and managed indexers reduced integration time — projects can ingest onchain data cheaply, lowering the cost of building analytics services and enabling smaller teams to ship product-grade capabilities..

Key competitors include Nansen, Dune Analytics, Glassnode.

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Map onchain user behavior and segment wallets to drive product growth

Executive Summary

Market Validation

Market Opportunity

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