Executive Summary

Many crypto product teams and wallet/exchange operators struggle to answer a basic question: are new users actually "activated" and returning? Without normalized activation metrics across chains and Layer‑2s, teams waste engineering time building custom SQL and make retention decisions on noisy, inconsistent signals—this pain affects an estimated 50,000 product teams. Build a turnkey analytics platform that measures and benchmarks user activation with opinionated metrics (activation rate, time‑to‑first‑transaction, time‑to-first-value), combined with cross‑chain identity stitching and privacy‑preserving aggregation. Ship SDKs and connectors to major wallets/exchanges and a benchmarking dashboard that shows how a product performs versus peers and across chains/L2s. The market is attractive: a $1.2B addressable market (50,000 teams × $24K ACV) and strong tailwinds as teams shift from raw queries to product metrics while cross‑chain/L2 usage grows. With a market score of 88/100 and revenue potential 88/100, early adopters will likely be exchanges and large wallets focused on retention. You can differentiate by providing normalized, cross‑chain benchmarks and built‑in privacy‑preserving identity stitching that raw analytics vendors and custom SQL dashboards do not offer, plus opinionated metrics that save engineering time. Key challenges are getting robust de‑duplication across chains, navigating privacy/regulatory constraints, and persuading teams to adopt a standard metric—so prioritize high‑value integration partners and clear ROI proofs early.

Market Opportunity

Measure and benchmark crypto user activation to boost retention targets a $1.2B = 50,000 crypto product teams and wallet/exchange operators × $24K ACV total addressable market with medium saturation and a year-over-year growth rate of 20% YoY (based on on-chain analytics and web3 tooling growth signals from DappRadar and industry reports).

Key trends driving demand: Cross-chain and Layer-2 adoption — more users interact across multiple chains, creating demand for normalized activation metrics across scopes.; Shift from raw queries to product metrics — teams prefer turnkey, opinionated metrics (activation rates, time-to-first-transaction) over building custom SQL dashboards.; Privacy-preserving identity stitching — demand for methods that map wallets to meaningful user journeys without violating privacy will drive platform adoption.; AI-driven anomaly detection — teams want automated alerts about activation drops or bot-driven wallet creation that human monitoring misses..

Key competitors include Nansen, Dune (Dune Analytics), Glassnode.

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Measure and benchmark crypto user activation to boost retention

Executive Summary

Market Validation

Market Opportunity

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