Executive Summary

Local service SMBs — plumbers, landscapers, salons and similar operators — generally lack reliable, automated ways to measure and forecast customer lifetime value, CAC and churn, and too often make pricing and acquisition decisions from noisy spreadsheets or gut instinct. This leads to margin leakage and missed opportunities to prioritize the highest-value customers. You could build a lightweight SaaS that ingests booking, payments and basic CRM data from common vertical platforms and delivers auditable LTV forecasts, CAC attribution, churn drivers and simple scenario modeling in a one‑page dashboard plus exportable reports. Pre-built connectors, automated cohorting and one-click ROI simulations would let owners test price or retention changes without a data team. The market is attractive now: roughly 1.2M service SMBs represent an addressable market of about $1.2B at a $1k ACV, and SaaS adoption in scheduling and payments is increasing the amount of usable data. Buyers are time-poor and prefer simple KPIs, so a clear, fast value proposition can convert at low price points with meaningful upsell potential. You can compete by offering vertical-tailored LTV models, ultra-simple KPI narratives, and frictionless integrations that remove setup pain—areas where general analytics platforms fall short. Be upfront about tough challenges: disparate data quality across platforms and SMB price sensitivity will require exceptional onboarding, strong ROI case studies and a low-touch pricing path to scale.

Market Opportunity

Measure and forecast customer lifetime value for local service SMBs targets a $1.2B = 1.2M service SMBs × $1,000 ACV (annual subscription or add-on spend for LTV/analytics) total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR — estimates based on field-service management and SMB analytics adoption (MarketsandMarkets / industry reports, 2024).

Key trends driving demand: SaaS adoption in local services — more small operators are using cloud scheduling and payment processors, creating accessible data for analytics.; Shift to data-driven decisions — SMB owners increasingly want simple KPIs (LTV, CAC, churn) to price services and evaluate acquisition opportunities.; Integration-first tooling — low-code connectors and APIs make it easy to produce vertical-specific analytics quickly, lowering time-to-value.; SMB consolidation — more small service businesses are being bought by consolidators, increasing demand for valuation and LTV tools to support transactions..

Key competitors include Jobber, Housecall Pro, ServiceTitan.

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Measure and forecast customer lifetime value for local service SMBs

Executive Summary

Market Validation

Market Opportunity

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