Measure real attention — track actual time spent on each browser tab

Measure real attention — track actual time spent on each browser tab targets a $12.0B = 200M knowledge workers x $60/year average spend on personal/productivity/time-tracking tools total addressable market with medium saturation and a year-over-year growth rate of 12%.

Key trends driving demand: remote-and-hybrid-work -- more distributed teams demand passive productivity measurement and individual time accounting.; privacy-first-software -- users prefer local-first or anonymized analytics, favoring extensions that avoid full-screen recording.; attention-economics -- businesses and individuals seek granular attention metrics (not just app opens) to optimize work.; edge-and-on-device-ML -- small models enable local inference of active attention, reducing server load and privacy exposure..