Measure which AI tools employees actually use and why — in‑work usage analytics

Measure which AI tools employees actually use and why — in‑work usage analytics targets a $6.0B = 200K mid-market & enterprise buyers × $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% YoY — SaaS management and enterprise app governance categories growing as reported by industry analysts (Gartner / Forrester estimates aggregated, 2023–2025).

Key trends driving demand: Trend — Rapid proliferation of consumer and vertical AI tools inside companies creates immediate shadow IT and governance gaps, which creates demand for discovery products.; Trend — Procurement and security teams are moving from reactive to proactive vendor governance, creating budget for tools that provide evidence-based insights on usage.; Trend — Identity and SSO providers are standardizing APIs that make low-friction telemetry integration possible, enabling quick deployment of discovery capabilities.; Trend — Privacy and data protection expectations are rising, so solutions that offer anonymized, permissioned telemetry will be favored..