Misconfigured AI funnels leaking leads — fix with human-in-loop attribution

Misconfigured AI funnels leaking leads — fix with human-in-loop attribution targets a $36.0B = 300,000 mid-market & enterprise marketing/sales orgs x $120K ACV total addressable market with medium saturation and a year-over-year growth rate of 15-25% (martech & sales-tech consolidation + AI adoption).

Key trends driving demand: Cookieless advertising -- third-party signal loss increases demand for first-party funnel optimization and attribution.; Affordable model fine-tuning -- enables per-account personalization and rapid iteration at lower cost than before.; CDP/CRM API maturity -- faster, standardized access to customer events enables closed-loop learning and experimentation.; Performance-based marketing pressure -- rising CAC forces companies to wring more from funnels and reduce leak points..