Missed call context kills deals — auto-track & attach calls to leads

Missed call context kills deals — auto-track & attach calls to leads targets a $12.0B = 4M sales organizations x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR for cloud telephony + conversation intelligence.

Key trends driving demand: AI transcription & summarization -- enables automated call notes, intent detection and searchable audio, reducing manual logging.; Cloud telephony/APIs -- Twilio and others make integrating phone systems into SaaS easy and inexpensive.; Remote & hybrid sales teams -- distributed reps need centralized call history and context in CRMs.; Conversation intelligence adoption -- sales teams expect insight extraction (coaching, deal signals) from call audio..