Executive Summary

Small-service and trades businesses routinely lose revenue because leads and scheduled jobs fall through the cracks—estimates from industry surveys and operators point to a meaningful share of opportunities lost to poor follow-up—and the problem is concentrated among the roughly 10 million global small-service and trades firms that lack dedicated sales staff. That addressable market maps to about $6.0B in annual value using a $600 ACV assumption, and independent scoring here gives the opportunity a Market Score of 92/100 with Revenue Potential at 88/100. A practical product is an SMS-first automated follow-up platform tailored to contractors: pre-built vertical workflows (plumbers, electricians, landscapers), LLM-driven on-brand and localized messaging, two-way texting and scheduling links, automated payment and estimate follow-ups, and plug-and-play integrations with field service CRMs and calendars. The offering would be sold as a value-priced subscription (targeting that $600 ACV), with features for deliverability, carrier management, opt-in handling and reporting that shows incremental closed jobs per campaign. Timing and differentiation are realistic: AI personalization and growing preference for texting make the market receptive right now, and the category is medium-competitive so a vertically-focused product can win by shipping industry-specific playbooks and tightly integrated workflows rather than generic CRM features. Strengths are clear (large, underserved addressable market and attainable unit economics); challenges include fragmented customer acquisition, SMS regulatory/compliance risks across regions, and the operational work of maintaining high-quality, localized AI messaging.

Market Opportunity

Missed jobs from poor follow-up — automated contractor follow-up targets a $6.0B = 10M global small-service & trades businesses x $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 8-12% -- steady growth in SaaS adoption among SMBs and digital tools for field service.

Key trends driving demand: AI-personalization -- LLMs enable on-brand, localized follow-ups that feel personal at scale; SMS-first customer communication -- customers prefer quick texting over calls for scheduling and follow-ups; Verticalized SaaS adoption -- trades want simple, pre-configured workflows instead of generic CRMs; Platform consolidation -- invoicing, booking, and CRM are converging, favoring integrated follow-up tools.

Key competitors include Jobber, Housecall Pro, ServiceTitan, HubSpot CRM (and Sales Hub), Spreadsheets / phone reminders / manual workflows.

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Missed jobs from poor follow-up — automated contractor follow-up

Executive Summary

Market Validation

Market Opportunity

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