Market Opportunity

Missed leads from churned interest — automated follow-ups via email & SMS targets a $24.0B = 4,000,000 businesses x $6,000 ACV (global SMB + mid-market marketing automation CRM spend addressable) total addressable market with high saturation and a year-over-year growth rate of 12% (marketing automation + conversational commerce growth driven by personalization and SMS adoption).

Key trends driving demand: cookieless-1st-party-data -- companies need server-side customer capture to maintain targeting and measurement; ai-content-personalization -- LLMs enable rapid, personalized copy and subject-line variants that lift engagement; sms-resurgence -- carriers & platforms make SMS/WhatsApp high-ROI channels for short-cycle conversions; short-form-commerce -- social shorts and video create high-volume micro-intent signals that need quick follow-up.

Key competitors include Klaviyo, ActiveCampaign, Mailchimp (Intuit), Twilio (adjacent).

Missed leads from churned interest — automated follow-ups via email & SMS

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