Executive Summary

Local and field-service businesses—plumbers, HVAC, electricians, locksmiths and other on-call trades—routinely lose revenue when phone calls go unanswered or fall through manual handoffs; with an addressable universe of roughly 6,000,000 such businesses globally, missed-service-call leakage is a structural revenue problem for small teams and franchises alike. Many of these businesses operate thin margins and limited staff, so even modest inefficiencies in lead capture translate into meaningful lost bookings and repeatable churn. You could build a real-time call-capture platform that combines high-accuracy speech-to-text, LLM-based intent detection, and omnichannel outreach (SMS, WhatsApp, RCS) to immediately qualify missed callers, book jobs, or hand off warm leads to a human dispatcher; connectors for phone systems, CRMs and dispatch software would close the loop. Positioning the product as outcome-driven with an expected ACV in the neighborhood of $6,000 (the basis for the $36.0B market sizing) keeps GTM simple: 1,000 customers at that ACV would equal roughly $6M ARR. Timing is favorable: recent leaps in speech-to-text and LLMs enable practical, near-real-time transcription and intent recognition that were unreliable a few years ago, omnichannel messaging APIs make follow-up more likely to reach customers than email, and rising customer acquisition costs plus labor shortages make automation an attractive ROI play. Market signals back this up—our internal market score is 92/100 with a revenue potential of 90/100—so the macro tailwinds and TAM are present. To stand out you must deliver measurable revenue recovery (not just tech specs), verticalize workflows for specific trades, and invest in robust accuracy across noisy field environments and accents; pricing must be simple and defensible against medium competition. Be honest about challenges: legal/compliance friction around call recording, the engineering work to integrate with many legacy phone/dispatch systems, and the sales motion for conservative SMB buyers will all require attention to win and scale.

Market Opportunity

Missed Service Calls Cost You — Automate Outreach to Capture Leads targets a $36.0B = 6,000,000 local & field-service businesses globally x $6,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (automation + comms in SMB services).

Key trends driving demand: AI speech-to-text & LLMs -- make accurate call transcription, intent detection, and personalized outreach feasible in real time.; Omnichannel messaging APIs -- SMS, WhatsApp and RCS enable reliable, immediate follow-up outside email.; Rising CAC & labor shortages -- increasing ROI for tools that recover missed revenue without hiring more staff.; Shift to on-demand self-service -- customers expect fast rebooking flows and status updates via messaging channels..

Key competitors include ServiceTitan, Housecall Pro, Jobber, Twilio / Zapier (adjacent workarounds).

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Missed Service Calls Cost You — Automate Outreach to Capture Leads

Executive Summary

Market Validation

Market Opportunity

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