Executive Summary

Too many knowledge workers lose time deciding what to do next: tasks and signals are scattered across calendar invites, email, chat, CRMs and multiple task managers, and roughly 200 million knowledge workers currently face this cognitive overhead. The consequence is missed priorities and slipping deadlines that aren’t visible in a single place, creating hidden cost even before measuring productivity loss. You could build a prioritization layer that ingests calendar, task, email and CRM signals and surfaces a simple “Now / Today / Slipping / Next” view powered by an LLM for contextual ranking and natural-language queries, combined with configurable business rules and one-click triage actions. The product would emphasize explainable prioritization, privacy-preserving enterprise deployment, and turnkey integrations so teams get immediate visibility and measurable time-savings without reengineering existing tooling. This market looks attractive now: we estimate a $60.0B total addressable market (200M workers × $300 ARPU/year), and external signals — AI personal assistants, renewed emphasis on attention management, and tool consolidation — make a market score of 90/100 and revenue potential around 84/100 realistic. Enterprises are more willing to pay for solutions that reduce cognitive overhead and provide clear ROI as hybrid work increases asynchronous noise. To stand out you’ll need better contextual accuracy and explainability than general-purpose task lists, strong enterprise connectors, and measurable ROI metrics (time saved, reduced SLA slips) to justify deployment. The biggest challenges are complex integrations, gaining trust for LLM-driven recommendations, and competing against incumbents with established ecosystems, but focusing on privacy, transparency and immediate operational value can create a defensible niche.

Market Opportunity

Missing visibility: show what needs attention now (today, slipping, next) targets a $60.0B = 200M knowledge workers x $300 ARPU/year (productivity/prioritization tools + enterprise deployments) total addressable market with medium saturation and a year-over-year growth rate of 8-12% across productivity and collaboration SaaS, with prioritization-focused tools growing faster due to AI.

Key trends driving demand: AI personal assistants -- LLMs enable contextual prioritization and natural-language surfacing of next actions.; Attention economy -- companies and workers invest in tools that reduce cognitive overhead and improve focus.; Tool consolidation & integration -- demand for layers that aggregate signals across calendars, tasks, and CRMs is rising.; Outcome-focused work -- shift from tracking to outcome/priority-driven workflows increases appetite for 'what to do next' tooling..

Key competitors include Notion, Asana, ClickUp, Sunsama, Motion, Todoist / RescueTime (adjacent).

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Missing visibility: show what needs attention now (today, slipping, next)

Executive Summary

Market Validation

Market Opportunity

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