Executive Summary

Mobile app publishers—from the 7 million indie apps and small studios to mid-market publishers and agencies—are struggling to produce accurate, app-specific privacy policies and store disclosures; the task is made harder by complex third-party SDKs, granular App Store/Play Store data-disclosure requirements, and evolving laws, which together increase the risk of store rejections and regulatory exposure. Many publishers either copy generic templates or pay for costly legal time, which creates both compliance gaps and operational friction. The product would automatically generate compliant, app-aware privacy policies by scanning app manifests, binaries (IPA/APK), and SDK fingerprints to map actual data flows, then produce lawyer‑vetted text, machine-readable data inventories, and prefilled App Store/Play Console disclosure fields; it would include CI integrations, jurisdictional templates (e.g., CPRA+state variations), update notifications, audit logs, and an option for human review. Pricing can land in the $200/year neighborhood per publisher, aligned with the estimated $1.4B total addressable market. The timing is favorable: app-store disclosure enforcement is stricter, SDK proliferation increases the need for automated detection, and privacy law expansions (CPRA and several new state laws) are driving procurement urgency and willingness to pay. These three forces together justify a focused product and explain the conservative $200/yr spending assumption. To stand out you’ll need technically accurate detection (static + heuristics for SDK behavior), clear machine-readable mapping from detected data flows to policy language, and lawyer‑vetted templates with transparent liability limits; partnerships with app stores, SDK indexers, or law firms will accelerate trust. Key challenges are keeping detection current across millions of app versions, managing legal risk, and differentiating from established template providers, so expect an initial investment in R&D and compliance partnerships before scaling.

Market Opportunity

Mobile app privacy policies — generate compliant, app-aware policies targets a $1.4B = 7M mobile apps/publishers x $200/year average spend on privacy tooling (templates + automation) total addressable market with medium saturation and a year-over-year growth rate of 18% — rising due to new privacy regulations and app-store enforcement.

Key trends driving demand: App-store disclosure enforcement -- Apple and Google require more granular data disclosures, raising demand for app-specific policies.; Proliferation of third-party SDKs -- Increased SDK use creates complex data flows that policy tools must detect and describe automatically.; Increasing privacy regulation -- New laws (e.g., CPRA expansions, state laws outside California) expand compliance scope and buying urgency.; LLM quality improvements -- Rapid improvements in generative models enable high-quality draft policies and localized translations at low cost..

Key competitors include iubenda, Termly, OneTrust, PrivacyPolicies.com, ChatGPT / Freelance Lawyers (adjacent workarounds).

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Mobile app privacy policies — generate compliant, app-aware policies

Executive Summary

Market Validation

Market Opportunity

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