Modal, keyboard-first video editor for prosumer creators

Modal, keyboard-first video editor for prosumer creators targets a $3.6B = 20M prosumer creators x $180/yr average spend on editing tools/plugins/services total addressable market with low saturation and a year-over-year growth rate of 8-15% annual growth driven by creator economy expansion and tooling upgrades.

Key trends driving demand: Creator economy expansion -- more independent creators need faster, repeatable editing workflows to publish frequently; Text and AI-first editing -- tools like Descript show adoption of non-linear text-driven workflows that reduce friction for some use cases; Local inference and GPU acceleration -- enables responsive, AI-assisted features like shot detection and auto trims in desktop apps; Platform fragmentation -- cross-platform prosumers seek lightweight, cross-OS tools that integrate with cloud services and host workflows.