Most visitors go anonymous — consent-first visitor identification

Most visitors go anonymous — consent-first visitor identification targets a $20.0B = 2.0M mid-market & enterprise B2B websites x $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: Cookieless tracking -- browsers and regulators are phasing out third-party cookies, creating demand for first-party, consented identification.; Privacy-first enterprise adoption -- companies are prioritizing privacy-compliant data pipelines and vendor consolidation, favoring vendor solutions that reduce legal risk.; AI/ML enrichment -- LLMs and entity-resolution models can infer high-quality signals from sparse first-party data and public footprints, improving identity match rates.; Server-side tracking & edge compute -- server-side capture reduces data loss and enables richer enrichment before CRM ingestion..