Multi-agent systems increasingly break down once you try to run them at scale: coordination failures, inconsistent tool access, ephemeral workloads and nearly invisible failure modes leave AI engineering teams and platform teams scrambling to debug production incidents. This is a problem for a large addressable market — an estimated 1.2M developer teams with an average potential ACV of $20K yields roughly a $24.0B annual market opportunity — and it is felt most acutely by teams putting agents and tool-enabled workflows into customer-facing automation. A practical product would be a standardized orchestration and observability layer for multi-agent systems: serverless-native executors to host ephemeral agents, a reproducible orchestration API/DSL, end-to-end tracing and causal root-cause analysis for agent decisions, drift detection for tool/interface contracts, and policy/security controls for tool access. The timing is favorable: widespread LLM tool-use is creating new automation patterns that require orchestration, serverless runtimes reduce infra friction for ephemeral workloads, and buyers are shifting budget toward production ML/AI observability — the market and revenue potential scores are 92/100 and 88/100 respectively. To stand out you must be unambiguous about standardization and low-overhead observability: ship a clear open API and SDKs, turnkey connectors for common tools, and instrumentation that adds <5–10% latency/cost to agent runs so teams can adopt without rearchitecting. Strengths include a well-sized addressable market and measurable ACV targets, but challenges are real: competition is medium, integrations and security guarantees are hard, and you’ll need proof points from 20–50 pragmatic early adopters to demonstrate reliability and ROI before scaling.