Executive Summary

Many small and medium businesses (roughly 50 million globally) lose deals because their sales processes are fragmented: leads live in spreadsheets or basic CRMs, follow-ups are manual, and key buyers in regions like Latin America prefer WhatsApp and other messaging apps that aren’t natively supported. The result is slow response times, missed handoffs between reps, and low conversion rates despite steady inbound interest. You could build a lightweight sales automation platform that organizes funnels end-to-end for SMBs, with native WhatsApp and messaging integrations, low-code automation sequences, AI-generated personalized outreach and follow-ups, automatic meeting booking, and simple analytics for prioritization. Targeting an ACV of around $1,600 with modular onboarding and prebuilt templates would make the product affordable for typical SMB budgets while capturing recurring revenue. This market is attractive now because the global CRM and sales automation spend for SMBs is about $80 billion and three key trends converge: LLM-powered personalization that reduces manual effort, the dominance of conversational channels in LatAm and other regions, and accelerating SMB digitalization. Messaging APIs and pretrained models have matured enough that a focused product can be built faster and shipped with measurable ROI. You can stand out by combining native messaging support, prescriptive funnel workflows, and AI that automates the mundane parts of selling, but expect real challenges in compliance, integrations with legacy systems, and customer acquisition costs for small buyers. If you can demonstrate consistent conversion uplifts in early pilots (e.g., meaningful response-rate and time-saved improvements) and keep onboarding friction low, this opportunity is worth pursuing; if not, the medium competition and operational complexity will quickly erode margins.

Market Opportunity

Multiplica cierres y automatiza ventas con embudos organizados targets a $80.0B = 50M SMBs x $1,600 ACV (global CRM & sales automation spend) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (CRM & sales automation category).

Key trends driving demand: AI-assisted sales -- LLMs generate personalized outreach, summaries and follow-ups, raising response rates and lowering manual effort.; Conversational channels dominance -- WhatsApp and messaging apps are primary buyer channels in LatAm, requiring native integrations.; SMB digitalization -- Small businesses increasingly buy SaaS to professionalize sales without large IT investments.; Composable stacks & APIs -- Low-code and orchestration tools let startups assemble competitive CRMs faster than monolith incumbents..

Key competitors include HubSpot, Salesforce (Sales Cloud), Pipedrive, ActiveCampaign, Spreadsheets + Zapier + WhatsApp (workaround).

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Multiplica cierres y automatiza ventas con embudos organizados

Executive Summary

Market Validation

Market Opportunity

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