Executive Summary

Many of the 200 million creators and power-users who drive conversation on modern social platforms report rising stress from visible engagement metrics—public like counts, retweet counters and relentless notification pings amplify social comparison and interrupt work, reducing wellbeing and focus. This problem is especially acute for content professionals, micro-influencers and community managers who must monitor reputational signals while staying productive. A lightweight client-side product could let users hide likes and RT counters, mute engagement-related notifications, and apply selective muting rules by account, keyword or time window via a browser extension with an optional mobile companion. Targeting power-users with a subscription at roughly $30/year maps to a $6.0B addressable market (200M users x $30/year), a Market Score of 88/100 and Revenue Potential of 78/100. Timing favors this idea: platforms are experimenting with hiding engagement, mental-health awareness is growing, and users are comfortable installing extensions and third-party clients that alter UX. To differentiate in a medium-competition landscape, the product should be privacy-first, highly configurable, integrate with popular third-party clients, and surface measurable wellbeing or productivity outcomes that justify subscription costs. Real challenges include platform API and policy constraints, distribution and converting early adopters into long-term subscribers, so initial focus should be a narrow high-value segment (e.g., community managers and creators) with rigorous retention and impact metrics before scaling.

Market Opportunity

Mute social engagement counts — hide likes/RTs & mute notifications targets a $6.0B = 200M creators/power-users x $30/year average ARPU total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: Platform experiments with hiding engagement -- normalizes selective visibility and builds user demand for client-side controls; Mental health & digital wellbeing -- rising consumer awareness drives demand for tools that reduce social comparison; Rise of browser extensions & third-party clients -- users are comfortable using overlays and privacy tools to change UX; On-device and cloud ML personalization -- allows per-user thresholds and better suppression without centralizing sensitive feeds; Subscription microservices for consumer apps -- consumers accept low-cost annual subscriptions for niche wellbeing tools.

Key competitors include Instagram / Meta (native hide like counts), Social Fixer, Freedom (freedom.to), Various browser extensions (e.g., 'Hide Likes' Chrome extensions).

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Mute social engagement counts — hide likes/RTs & mute notifications

Executive Summary

Market Validation

Market Opportunity

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