Market Opportunity
Mute social engagement counts — hide likes/RTs & mute notifications targets a $6.0B = 200M creators/power-users x $30/year average ARPU total addressable market with medium saturation and a year-over-year growth rate of 18%.
Key trends driving demand: Platform experiments with hiding engagement -- normalizes selective visibility and builds user demand for client-side controls; Mental health & digital wellbeing -- rising consumer awareness drives demand for tools that reduce social comparison; Rise of browser extensions & third-party clients -- users are comfortable using overlays and privacy tools to change UX; On-device and cloud ML personalization -- allows per-user thresholds and better suppression without centralizing sensitive feeds; Subscription microservices for consumer apps -- consumers accept low-cost annual subscriptions for niche wellbeing tools.
Key competitors include Instagram / Meta (native hide like counts), Social Fixer, Freedom (freedom.to), Various browser extensions (e.g., 'Hide Likes' Chrome extensions).
Sign in for the full analysis including competitor analysis, revenue model, go-to-market strategy, and implementation roadmap.